Struggling to boost website SERP ranking? Our dedicated team of SEO specialists in collaboration with our content writers have curated this blog with blissful insights on how to rank higher on the SERPs.

How To Boost Your Website's SERP Ranking?

To boost website SERP ranking you need to go through a lot of SEO activities including on-page SEO, off-page SEO, and technical SEO optimization.

Every SEO specialist’s primary goal is to rank on the number one position on SERPs (Search engine result pages). These rankings are updated quite frequently and majorly content which explains users about the topic efficiently gets ranked higher.

Well, this algorithm can be quite tricky to assess. Have you ever assessed the first page of search engine result pages? We can always see content curation giants such as Forbes claiming the first ranking on almost every digital marketing keyword.

So, is it possible for small businesses and bloggers to outrank them? The answer is simple, Google or any other search engine awards ranking on the basis of content relevancy. More the uniqueness and relevancy rates of your content, the more it gets pushed in rankings.

In this blog, we will take you on a ride where we will understand the importance of SERP rankings. Additionally, we will deep dive into tips on how to boost website SERP ranking.

Key Takeaways:

What Factors Can Help Boost Website SERP Ranking?

Why is SERP Ranking A Crucial Factor For Online Success?

Seven Ways to Boost Website SERP Ranking

How to Monitor Your SERP Rank?

What Factors Can Help Boost Website SERP Ranking?

Let’s quickly address the elephant in the room, everybody including the top digital marketing experts are completely unaware of the search engine algorithm.

While many of them have almost figured out what things make your website rank better, they still fail to provide a 100% working plan.

Search engines such as Google do discuss what they consider before evaluating content online. However, the truth behind the hidden algorithm is still left undiscovered.

A quick and easy-to-use approach to boost website SERP ranking is to avoid making mistakes which could ruin your rankings as well as completing the necessities.

SEO is an umbrella term for various exclusive strategies. We have mentioned the main three pillars of SEO and how they play a part to boost your website SERP ranking.

On-page SEO: It is the primary technique of SEO and allows you to optimise your content for improved rankings. On-page SEO includes various techniques such as internal linking, external linking, image optimization, and infusing high volume and relevant keywords.
Off-Page SEO: Any SEO efforts that you make outside your website passes the criteria of being called as off-page SEO. Such as building quality backlinks, social media marketing, influencer marketing, and submitting guest posts.
Technical SEO: It is the process of fixing out all the website technicalities to avoid any errors that may pull your SERP rankings down. This could be about optimising the loading speed of your website, indexing content, maintaining a decent content structure, crawling optimization, and website architecture.

While these were the factors to help boost website SERP ranking, we will now take a look at the reasons why most digital marketing experts put in sweat and hard work for SEO.

Why is SERP Ranking A Crucial Factor For Online Success?

The true motive behind a businessman building a website is to sell their products or services, show credibility, and build a brand image. Can you imagine what would happen to your goals if there are no to little website viewers.

Hence, it is really important to boost your website’s SERP ranking. The higher you rank on SERPs (Search Engine Result Pages), higher are the chances of increased traffic, more clicks, and tons of views. If lead generation is art then SEO is the artist.

There are multiple reasons why boosting website SERP ranking is a crucial factor for online success. One of the most important reasons is that your website gets more traffic and clicks.

Having a website that ranks number one for important business niche keywords would ideally entitle you amongst the industry leaders. Another key benefit to boost your website SERP ranking is that you gain trust and new customers will be able to discover your identity.

Additionally, it is really important to rank in the first page of SERPs. Researchers and SEO practitioners believe that users only click on websites that appear in the top 5 results within the first page.

Seven Ways to Boost Website SERP Ranking

Here are seven ways to boost your website’s SERP ranking:

Broaden Your SEO Approach

What most businesses do is follow a single direction approach which might be successful for the short term. However, it will not help you in the long run! They usually try to capture keywords without a well-crafted SEO strategy, making them confused about what to write every time.

To fix this, you can consider consulting SEO experts or outsource SEO services to boost your website’s SERP ranking. To apply these concepts, you must begin with curating a list of the keywords your target audience is looking for.

Another thing that you can do is to write down the reasons why customers would need your products or services. Make questions out of that data and then start writing content on it.

If you have an in-house team or are doing it by yourself, then we suggest you use tools such as Google keyword planner, etc. And once you have curated that list, tick out the keywords which could be converted into long-tail keywords (keywords in 5+ words title).

Long-tail keywords hold low volume but present you more potential conversions than short keywords. For instance, using “blue coloured aesthetic t-shirts for men” instead of “aesthetic t-shirts” will help you reach your target audience seamlessly!

Master Backlink Building

Backlinks are the backbone of every high performing SEO-optimised website. Backlink is a term used to describe that other websites have given a link to your website in their content.

The concept behind backlink building is that if more and more high domain authority websites link you, then search engine algorithms will automatically push your content further on the SERPs.

To master backlink building you should focus on creating relevant and unique content which incites others to give links to your website. Additionally, you can approach companies and showcase your content while asking for a link in return.

Backlinks are a really important aspect behind the boost in your website’s SERPs ranking. Good backlinks score indicates search engine algorithms that your content is trusted by other websites.

Therefore, it must contain really needful information. It is more like people vouching for your credibility while making trades with a stranger.

Improve Your Domain Authority Score

A domain authority (DA) score is an important factor which helps to boost website SERP ranking. It is the score which determines the possibility of your website ranking in the top section of the search engine result pages.

In short, a greater DA score will increase your chance of ranking higher. You can either use Semrush or Moz to check the domain authority score of your website.

While these sources are not 100% correct, they do not vary more than 5-10%. So, you can get started fixing your domain authority score if needed. Domain authority score is measured from 0-100 with 100 being the highest.

Big content producing organisations such as Wikipedia and brands like Apple, Sony have an authority score of 100.These are not applicable for local businesses as the domain authority score builds with time.

Hence, if your score is around 20-50 then it is good to go. Otherwise you strictly need to work on it.

You can improve your domain authority score by publishing high-quality content, building impactful backlinks, improving your internal linking, optimising your website for user experience, and conducting SEO audits to remove broken links etc.

Creating Great Content Is A Must

Your content must be of great quality but what if the users are not liking it and are skipping your website for other ranking content. Search engines will instantly pull down your ranks and make you sit right at the bottom for not performing.

To boost website SERP ranking, you need to create content which is easy to consume and helpful to your pictured target audience.

If they find your content helpful, they will tend to stay on your website for a longer time. It will indicate to Google that your content is helpful and hence it will push you up in the rankings.

So, what you need to do is figure out a list of long-tail keywords and then curate questions out of those keywords. Now start curating content on these questions, and publish it on your website.

Employ the above mentioned tips in your content writing style and it will help in significant increase in your website SERP rankings.

Speed Up Your Website’s Loading Time

The website speed really matters from the SEO point of view. It is because search engines prioritise user experience alongside the quality of your content.

If you want to boost website SERP ranking, then optimising your website’s loading time and landing pages is a must.

The theory behind this is that a visitor will not spend waiting 5-10 seconds on your website for the content to load. They will just switch to your alternative.

Google and various search engines notice this metric and hence are quick to pull down your rankings if the website load time is too long. Now addressing the question, how long is too long. According to Google, a website should not take longer than 3 seconds to load.

You can use Google’s free website speed optimisation tool called PageSpeed Insights. Ultimately, it will help you in ranking higher on the search engine result pages.

Keep Visitors Engaged Longer

If your visitors are spending loads of time reading your content then the probability of search engines ranking you higher on the SERP increases. This process is also known as the “dwelling time”, the time your visitors stay and invest in your website.

It is a short focused metric which helps search engines to detect whether users were able to find the answer to their questions or not.

If you fail to improve this metric, then most probably the search engines will not rank you higher irrespective of the content and SEO quality.

To improve this metric you need to curate relevant and helpful content which entertains the visitors, ensuring that they spend time on your website before exiting.

Refresh Your Content for Maximum Impact

Refreshing and recycling your old content is a cheat trick for digital marketers. Understand this, you would not want your customers to find outdated content on your website.

What you can do is recycle the entire content to drive traffic on your website. These content pages can also become a reason why your rankings are going down on the SERPs.

Hence, the better way of recycling the content is to infuse new keywords and refresh the content with your current business culture and trends.

Additionally, you can convert the old pieces of content into rich media such as YouTube videos, social media marketing posts, and short articles for X (Twitter) or LinkedIn.

It will help you drive engagement and boost the time a consumer spends on your website. Which ultimately helps to boost website SERP ranking!

How to Monitor Your SERP Rank?

Monitoring your Search Engine Results Page (SERP) rank is essential for understanding your website’s visibility and performance. Here are some effective methods

Use SERP Tracking Tools

Google Search Console: This free tool from Google provides detailed insights into your website’s search performance, including SERP rankings for specific keywords.
Third-party tools: Popular options include SEMrush, Ahrefs, Moz, and BrightLocal, which offer advanced features like keyword research, competitor analysis, and rank tracking.

Manual Checks

Direct search: Search for specific keywords on Google and see where your website appears in the results.
Incognito mode: Use incognito or private browsing to avoid search engine personalization that might skew results.

Wrapping Up Words

Boosting a website’s SERP ranking is not a piece of cake. Consider all the points we have mentioned above to make sure that you’re making no mistake in this race of reaching the top. Be aware that there is no one key to place, it’s like an escape door.

All keys come together at the right time and the right place to award you the first number position!

If you are still unable to boost website SERP ranking, then reach out to our SEO experts. We have been at the top of the SEO game, helping multiple clients around the world achieve rankings that they truly deserve!

FAQ's

How to increase ranking on SERP?

Increase your chances to rank higher on the SERPs by

Re-indexing your content pages.
Optimising title tags.
Reducing bounce rates
Optimising website speed
Building more backlinks
And many more!

Can I pay Google to rank higher?

No, search engine rankings cannot be purchased. However, you can get an ad ranking on the top of the SERPs. (It displays “ad” symbol)

How to improve website ranking?

You can significantly improve the ranking of your website by removing all flaws which could be pulling your ranking down. Additionally, you can check out the points mentioned in our blog for more information!

How can I rank faster in SEO?

Although there is no confirmation which can help you rank faster in SEO, we suggest you to oversee these changes: